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Building an IR Program From the Ground Up at the Time of an IPO

As a newly public company, Cempra set out to communicate with clarity and transparency the company’s investment case to analysts and prospective shareholders. Cempra hired Russo Partners to build a broad-based investor relations program for launch following the IPO that went beyond just the usual setting up of meetings. For Russo Partners’ IR counselors, developing and revising messages, determining reachable milestones, employing new communication tools, preparing employees for life as a public company and establishing specific performance metrics were all part of the mix. Through Russo Partners’ methodical, thorough efforts, Cempra broadened its investor base while securing positive analyst coverage. A review of Cempra’s stock price movement demonstrated a positive correlation between Russo Partners’ work and price increases, leading the Cempra executives to expand the program.