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Health Insurance Innovations, Inc. Appoints Marketing Expert Jeffrey Eisenberg to Board of Directors

TAMPA, Fla., Nov. 11, 2013 — Health Insurance Innovations, Inc. (Nasdaq:HIIQ) (“HII” or “Company”), a leading developer and administrator of affordable, cloud-based individual health insurance plans and ancillary products, today announced the appointment of marketing expert Jeffrey Eisenberg to its Board of Directors. Mr. Eisenberg is a managing partner at Eisenberg Holdings LLC, which has provided strategic marketing advice to several Fortune 500 companies as well as numerous others. Mr. Eisenberg’s appointment will increase the total number of HII’s Board members to five.