Messaging and Positioning

Applying MAP – our proprietary method for building on-target messages and positioning.

All new client relationships begin with MAP, our proprietary audit-based method for building a unified, consistent message platform. To arrive at this goal, Russo Partners will embark on a series of internal and external audits that will allow us to gather the necessary information to determine which issues are most important and what language resonates most clearly with target audiences. The results of the MAP workshop are applied across all communications tools, including the company website and corporate presentation, to maintain consistency and control.