Case Study: Gaumard Scientific
‘Baby’ is Revived on National TV

How PR Can Bolster a Medical Device Launch

As our work with Gaumard shows, public relations can be a sales-support tool that showcases the benefits of even the most complex technology.

After we launched the world’s most advanced neonatal patient simulator with coverage from NBC News, the story went viral on Gaumard’s social media, where customers re-posted it with favorable comments that company sales representatives could show to prospective customers.

We armed the sales team with a dramatic video produced by a network correspondent that was subsequently shared online and amplified through customer testimonials on social media.