About Us

From the evolution of biotech to the launch of pharmaceutical marketing 2.0, we have been there every step of the way.










The Partners


Tony Russo, PhD

Chairman and CEO

Tony has been a member of the healthcare PR community for more than two decades. As a founder of Noonan Russo in 1988, he and his colleagues have helped build some of the signature healthcare brands worldwide. A frequent speaker at industry conferences, Tony has published articles and chapters in numerous scientific magazines, medical journals and books. As comfortable on the streets of Rome as he is in London or New York City, Tony possesses that rare combination of a world viewpoint and a razor-sharp focus on his business.

David Schull, JD


David is a highly experienced communications strategist and former journalist who has developed results-oriented programs for a variety of healthcare companies. He has managed highly successful programs – including product launches and financial communications – for biotech, pharma and medtech businesses at all stages of their lifecycles. From his early days in the broadcast studio, David learned the importance of speed, accuracy and focus and those lessons are just as applicable to the field of PR as they are to journalism.

Brad Prunty

Executive Vice President

Brad has managed communications for healthcare companies of all sizes for 25 years. His marketing communications, corporate identity and related brand-development activities have garnered numerous industry awards. Understanding the business from the inside out, Brad has also served as a private consultant to start-up and early stage life science companies. Highly accomplished in the performing arts, Brad has a passion for music and theater. His creativity on stage carries over to client projects in more ways than one.

Strategic Partners


Cooney/Waters is a mid‐sized strategic communications company that has been exclusively focused on healthcare for more than 20 years. Cooney/Waters provides the full range of public relations and public affairs services to healthcare, pharmaceutical and biotechnology enterprises in the non‐profit, government, academic and industrial sectors throughout the world. Cooney/Waters is a sister company within the CWG family of U.S. companies that also includes Alembic Health Communications and The Corkery Group. CWG is part of the Creston Group of marketing service companies. www.cooneywaters.com