Engaging athletes to spotlight causes and products through sports media
Russo Partners collaborates with Solomon Wilcots, former NFL player for the Cincinnati Bengals and current radio host of “The Opening Drive” on SiriusXM, to strategize media opportunities with professional athlete and physician spokespeople to highlight the conditions and products at the heart of your company. This includes proactive media outreach to sports broadcasters around national and regional sporting events – from football to pickleball and beyond.
Our Sports-Health Alliance Capabilities
Sports Health Influencers
Collaborating with notable athletes and doctors to share your company’s mission
Related Case Studies
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Scaling Health Awareness via National and Local Sports Media Activation
Engaging Millions Through Targeted Playoff Media Placements, Athlete Storytelling, and Web-to-Clinic Conversion Campaigns
A healthcare-focused organization needed to reach a broad, hard-to-engage population with education around a specific medical… read more
