THE CHALLENGE
Sutro Biopharma sought to raise its corporate profile, with the goals of supporting its stock price and securing new investors. This required a coordinated effort to showcase the company’s work and milestones.
STRATEGIES AND TACTICS
To highlight Sutro’s clinical work, Russo Partners worked with corporate leadership to consistently provide clinical trial data and updates, using that information to coordinate press releases, scientific conference presentations, and virtual events hosted by Sutro.
Russo Partners then leveraged these corporate activities by performing proactive outreach to the media, arranging interviews for Sutro executives.
OUTPUT AND OUTCOMES
By effectively targeting trade and business media outlets, Sutro was steadily covered in the media, enabling the company to achieve its goals.
Bottom Line: Russo Partners was able to generate positive perception of Sutro’s clinical data, which enabled the company to secure additional funding. Sutro established itself as a dominant voice in the industry and recruited new investors to support the progress being made on the company’s developmental pipeline.