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When Athersys sought to raise the profile of its MultiStem cell therapy for stroke, Sports-Health Alliance team leader and former NFL player Solomon Wilcots reached out to his network of current and former athletes. Solomon recruited former New England Patriot Tedy Bruschi to participate in a video and social media campaign highlighting how he survived a stroke at age 31 and the potential for MultiStem to change the way stroke is treated.
We developed strategic messaging and positioning to launch the campaign in conjunction with Athersys’ announcement of 2017 International Stroke Meeting activities, linking our news release to Tedy’s video, which The Alliance for Regenerative Medicine posted to its YouTube channel. Social media promotion drew a corporate audience to the video and to Athersys’ website.